AB
I turn AI, content & ads into revenues for your business
Brands and teams I have worked with
vidIQHubSpotInVideoEmail Octopus
Copy.aiSysteme.ioAlov Air SeaNuScienta
About Me
Performance marketing, minus the buzzwords.
For the past six years, I've been a performance marketer. The last few of those have been obsessed with one thing: making AI actually useful for marketing, not the buzzword version. It's the version that runs your ads, builds your content, and tracks your leads while you sleep.
I find where people are already looking for what you sell, and then I put your ad or content in front of them. If your marketing feels busy but broken, that's usually a system problem, and I'm pretty good at fixing system problems.
Core Skills
The channels and systems I use every day.
Resume
6 years, 8 teams, and the journey so far.
Worked with
NuScienta
Copy.ai
Systeme.io
vidIQ
Noise Media Group
Morgan Cargo
Professional Journey
Performance marketing roles across SaaS, media and agency work.
Senior Performance Marketing Consultant (Contract)
NuScienta — Chicago, USMar 2026 – Present
Senior Performance Marketing Consultant (Contract)
NuScienta — Chicago, US
- Led growth strategy managing monthly across Google, LinkedIn and Facebook, & Tik Tok.
- Built audience segmentation framework across 5 personas, improving ad relevance scores on all paid channels
- Re-engineered lead funnel from 2.1% to 6.4% conversion, generating 400+ monthly course signups
- Ran A/B tests across landing pages and ad creatives, scaling winning variations
Advertising Strategist (Contract)
Copy.ai — San Francisco, US (Remote)Oct 2022 – Dec 2022
Advertising Strategist (Contract)
Copy.ai — San Francisco, US (Remote)
- Executed Q4 campaign on a $120K budget, driving 60% growth in new signups (18,500 to 29,600) in one quarter
- Managed 12 paid social campaigns across Facebook, Instagram and LinkedIn, improving CPA by 34%
- Improved campaign ROI from 2.1x to 4.3x through data-driven creative and bidding strategy
- Built creative testing framework that scaled top ads into the majority of conversions
Email Campaign Manager (Contract)
Systeme.io — Dublin, IrelandAug 2022 – Oct 2022
Email Campaign Manager (Contract)
Systeme.io — Dublin, Ireland
- Acquired 110,000+ new users through optimized email sequences and segmented targeting
- Improved email-to-signup conversion by 41% via A/B tests on subject lines, CTAs and landing pages
- Built behavior-based segmentation that raised engagement from 12% to 23%
- Rolled out persuasive copywriting framework across all email templates
Social Media Marketing Manager (Contract)
vidIQ — San Francisco, USMar 2022 – May 2022
Social Media Marketing Manager (Contract)
vidIQ — San Francisco, US
- Launched AI-driven ad strategies across YouTube and TikTok, raising average engagement 35%
- Ran performance campaigns generating 2.3M impressions and 4,200 new creator signups
- Identified funnel drop-offs through daily analysis, improving conversion from 4.1% to 7.6%
- Optimized audience targeting to expand reach and reduce CPC
Team Lead
Noise Media Group — Peterborough, UKMar 2020 – Nov 2022
Team Lead
Noise Media Group — Peterborough, UK
- Co-founded the agency and acquired 23 clients across 7 industries, growing MRR 30%
- Led viral social campaigns generating 750M views and $854,000 in attributed client revenue
- Managed multi-channel campaigns across SEO, social and paid, averaging 4.2x ROAS
- Built and led a team of 5 specialists producing retention-driving content
Academic Excellence
Formal grounding in commerce and communication, kept current with AI and design-thinking certification.
Craft Precise Prompts for AI Models
IBMApr 2026
Craft Precise Prompts for AI Models
IBM
Advanced prompt engineering for large language models, covering structured prompt design, context control and output reliability across production AI workflows.
Enterprise Design Thinking Practitioner
IBMSep 2025
Enterprise Design Thinking Practitioner
IBM
Human-centered problem solving applied to enterprise systems, from user research through solution design and iterative validation with real stakeholders.
IBM Certified Marketing and Communications Expert
IBMNov 2021
IBM Certified Marketing and Communications Expert
IBM
Full-stack marketing and communications certification covering campaign strategy, audience positioning and integrated messaging across enterprise channels.
Bachelor of Commerce (BCom), Communication and Media Studies
The Open University, United Kingdom2017 – 2020
Bachelor of Commerce (BCom), Communication and Media Studies
The Open University, United Kingdom
Foundation in commercial strategy, consumer behaviour and media theory, with a focus on how brands communicate value and build audience trust at scale.
Additional Certifications
SEO Specialist (Semrush)
HubSpot
LinkedIn Marketing Expert
Services
Six ways I plug into your business.
Google Ads Management
Get in front of people already searching to buy.
I make sure I bring your products directly to people who are already actively searching and ready to buy from you.
Paid Social Ads
The right audience on every platform, so ad spend returns.
I set up your social media ads to target the exact right audience on each platform, creating a strategy that ensures whenever you put money into ads, you actually get results.
Analytics & Reporting
Complex data turned into clear next steps.
I strip the confusion from numbers. Think of me as the translator who breaks down complex data into simple, actionable items, so you can see exactly what is working, what is wrong, and where your opportunities lie.
Email & Funnel Design
Systems that keep clients in conversation. Typically +12% revenue.
To me, marketing and sales are like dating. Asking a client to buy from you on the first touch is like asking someone to marry you on a first date. Without a proper system of communication to guide them through multiple dates, it just won't work. I build email and funnel systems that keep you in constant, natural communication with your clients. Clients who work with me typically see a 12% increase in revenue from their email and funnel marketing alone.
AI Automation
Custom workflows that save 5+ hours a week.
A common misconception is that AI is here to replace everyone's work. When I work with clients, I guide them to build useful automation workflows that solve real, specific business problems. Not everyone needs an AI automation system, but if you do, the custom workflows I set up will save you at least five hours of your time every week.
Content Marketing & SEO
Quality stories that make you the authority.
AI has made content marketing incredibly easy, but that is the catch. It is no longer about volume, it is about quality. I help you craft a compelling story and tell it to your audience in a way that positions you as an authority in your space, building trust so they are naturally compelled to buy from you.
Portfolio
See some of the amazing results my clients have gotten so far.
Testimonials
See what happens when my system actually works.
Recent Blog Posts
Notes on paid ads, funnels and making AI genuinely useful in marketing.
More Posts
Get in touch with me
Tell me about your problem and I'll come back to you with a solution.
Contact Info
The fastest way to reach me is email.
Phone Number+1 (914) 370-7829
Email Addressaictch@proton.meinfo@abelbaruwa.com
Send me a message.
I'll take a look at it and I'll reply ASAP.