• Led growth strategy managing monthly across Google, LinkedIn and Facebook, & Tik Tok.
• Built audience segmentation framework across 5 personas, improving ad relevance scores on all paid channels
• Re-engineered lead funnel from 2.1% to 6.4% conversion, generating 400+ monthly course signups
• Ran A/B tests across landing pages and ad creatives, scaling winning variations

• Positioned Alov Air Sea as a premium freight forwarder by translating complex logistics into clear content for enterprise buyers
• Built lead generation funnels converting cold prospects into long-term shipping partners, shortening the sales cycle
• Developed C-suite LinkedIn branding strategies that lifted inbound qualified leads in a price-driven industry
• Designed marketing automation that raised customer lifetime value through retention and post-shipment campaigns

• Executed Q4 campaign on a $120K budget, driving 60% growth in new signups (18,500 to 29,600) in one quarter
• Managed 12 paid social campaigns across Facebook, Instagram and LinkedIn, improving CPA by 34%
• Improved campaign ROI from 2.1x to 4.3x through data-driven creative and bidding strategy
• Built creative testing framework that scaled top ads into the majority of conversions

• Acquired 110,000+ new users through optimized email sequences and segmented targeting
• Improved email-to-signup conversion by 41% via A/B tests on subject lines, CTAs and landing pages
• Built behavior-based segmentation that raised engagement from 12% to 23%
• Rolled out persuasive copywriting framework across all email templates

• Launched AI-driven ad strategies across YouTube and TikTok, raising average engagement 35%
• Ran performance campaigns generating 2.3M impressions and 4,200 new creator signups
• Identified funnel drop-offs through daily analysis, improving conversion from 4.1% to 7.6%
• Optimized audience targeting to expand reach and reduce CPC

• Co-founded the agency and acquired 23 clients across 7 industries, growing MRR 30%
• Led viral social campaigns generating 750M views and $854,000 in attributed client revenue
• Managed multi-channel campaigns across SEO, social and paid, averaging 4.2x ROAS
• Built and led a team of 5 specialists producing retention-driving content

Advanced prompt engineering for large language models, covering structured prompt design, context control and output reliability across production AI workflows.

Core framework for working effectively alongside AI systems: delegation, evaluation, and the judgment calls that separate useful automation from expensive noise.

Human-centered problem solving applied to enterprise systems, from user research through solution design and iterative validation with real stakeholders.

Full-stack marketing and communications certification covering campaign strategy, audience positioning and integrated messaging across enterprise channels.

Foundation in commercial strategy, consumer behaviour and media theory, with a focus on how brands communicate value and build audience trust at scale.